Brands, advertisers, and marketers are excited about using touch to reach consumers, but it’s such a new medium that they’re often at a loss for how to use touch effectively. I put together a workshop that answers these questions:
- What’s going on beneath the surface when you view an ad on a sensory-emotional level?
- How does haptics affect the brain?
- How can you use haptics to tell stories?
Attendees got hands on with our tools to create haptic video.
I like to get my hands dirty with Photoshop, so I made my own flyer for the Cannes Lions event.